The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private prope… - Marshall McLuhan

Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.

Q: Why is America the land of the overrated child and the underrated adult? Q: How can children grow up in a world in which adults idolize youthfulness? Q: What happens when the ad makers taker over all the popular myths and poetry? (p. 141)

The celebrated earthy tactility of Rabelais is a massive backwash of receding manuscript culture. (p. 170)