It's just a fact that hunting has been in serious decline, so those kinds of guns just don't sell as well. Well, you're in business, you got to sell … - Tom Diaz

The AR-15 is, essentially, a gun that was designed to inflict maximum casualties, death, and injury, in close to medium range. That's what it does. The real problem is that we allow that kind of firepower to come into a theater or into a first-grade class. The names you see now are 'modern sporting rifle,' 'tactical rifle.' Those are all just euphemisms for 'assault weapon.' They're being very rational as marketers and as businesses—and as industries. They're only doing what cellphone companies do to make cellphones look different and be more attractive. The difference is what they're selling is lethality.

What the gun industry has done is sort of appeal to the inner soldier, the insurrectionist feelings and high-tech desires to market these military-style guns. Now, they don't call them assault rifles. They have a couple of terms they use. They call them tactical rifles. They call them modern sporting rifles. I personally don't care what you call them; they are basically assault rifles, and their purpose is to kill people.

It's an assault pistol. It was designed and basically advertised and used for exactly the kind of thing that was done in Littleton: It's to spray a lot of bullets over a wide area very quickly.