Contrary to the foolish notion that syntax is immaterial, people optimize the way they express themselves, and so express themselves differently with… - Erik Naggum

What people "want" is a function of what they learn is available. If you wish to sell something, you'd better understand that you can't give people what they want in the market today, because what they want today is what they can already get. You have to discover what they really want, and find some way to give that physical shape.

Note that ANSI standards also cost way too much compared to toilet paper, and they're pretty bad quality as toilet paper goes, too.

The theory is the result of listening to the problem. When the theory acquires a life of its own because some people like it more than the real world, all kinds of uninspiring, uninteresting things happen, so the key is both to listen to the problem and to study the theory. But always remember that just as much theory is bunk as there are buggy solutions. There is nothing more wrong with "theory" than "solutions" – both their quality and their applicability are orthogonal to their existence.