Rhetoric in its truest sense seeks to perfect men by showing them better versions of themselves, links in that chain extending up toward the ideal. - Richard M. Weaver

The disappearance of the heroic ideal is always accompanied by the growth of commercialism. There is a cause-and-effect relationship here, for the man of commerce is by the nature of things a relativist; his mind is constantly on the fluctuating values of the marketplace, and there is no surer way to fail than to dogmatize and moralize about things.

The bourgeoisie first betrayed society through capitalism and finance, and now labor betrays it by embracing a scheme of things which sees profit only, not duty and honor, in work. This view will seem hopelessly unrealistic to those who do not admit that sentiment toward the whole is the only ultimate means of measuring value.

If we share to a large extent in the mutuality of spirit which makes meaning possible, we are receptive to true meanings; if we do not, we may accept wrong or perverted ones. And since there is no way of getting outside the human imagination to decide otherwise what a word should mean, we are compelled to realize that the most imaginative users of language are those who are going to have the greatest influence upon vocabulary in the long run.