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" "In other words, since you cannot successfully time the market or select individual stocks, asset allocation should be the major focus of your investment strategy, because it is the only factor affecting your investment risk that you can control.
William J. Bernstein (born 1948) is an American financial theorist. He is known for his research in the field of modern portfolio theory and for his finance books for individual investors who wish to manage their own equity portfolios. He lives in Portland, Oregon.
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