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The franchise and the virus work on the same principle: what thrives in one place will thrive in another. You just have to find a sufficiently virule… - Neal Stephenson
" "The franchise and the virus work on the same principle: what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder — its DNA — xerox it, and embed it in the fertile lining of a well-traveled highway, preferably one with a lef- turn lane. Then the growth will expand until it runs up against its property lines.
In olden times, you’d wander down to Mom’s Café for a bite to eat and a cup of joe, and you would feel right at home. It worked just fine if you never left your hometown. But if you went to the next town over, everyone would look up and stare at you when you came in the door, and the Blue Plate Special would be something you didn’t recognize. If you did enough traveling, you’d never feel at home anywhere.
But when a businessman from New Jersey goes to Dubuque, he knows he can walk into a McDonald’s and no one will stare at him. He can order without having to look at the menu, and the food will always taste the same. McDonald’s is Home, condensed into a three-ringed binder and xeroxed. “No surprises” is the motto of the franchise ghetto, its Good Housekeeping seal, subliminally blazoned on every sign and logo that make up the curves and grids of light that outline the Basin.
The people of America, who live in the world’s most surprising and terrible country, take comfort in that motto.
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About Neal Stephenson
Neal Town Stephenson (born 31 October 1959) is an American writer, known primarily for his science fiction works in the postcyberpunk and chemical generation genres with a penchant for explorations of society, mathematics, currency, and the history of science.
Biography information from Wikiquote
Also Known As
Birth Name:
Neal Town Stephenson
Alternative Names:
Stephen Bury
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Shorter versions of this quote
The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder — its DNA — Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Additional quotes by Neal Stephenson
There was no room for dust devils in the laws of physics, as least in the rigid form in which they were usually taught. There is a kind of unspoken collusion going on in mainstream science education: you get your competent but bored, insecure and hence stodgy teacher talking to an audience divided between engineering students, who are going to be responsible for making bridges that won’t fall down or airplanes that won’t suddenly plunge vertically into the ground at six hundred miles an hour, and who by definition get sweaty palms and vindictive attitudes when their teacher suddenly veers off track and begins raving about wild and completely nonintuitive phenomena; and physics students, who derive much of their self-esteem from knowing that they are smarter and morally purer than the engineering students, and who by definition don’t want to hear about anything that makes no fucking sense. This collusion results in the professor saying: (something along the lines of) dust is heavier than air, therefore it falls until it hits the ground. That’s all there is to know about dust. The engineers love it because they like their issues dead and crucified like butterflies under glass. The physicists love it because they want to think they understand everything. No one asks difficult questions. And outside the windows, the dust devils continue to gambol across the campus.
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Bartholomew was a sommelier of heavy metal. “Yeah. Not bad for a two-umlaut band. First album was so-so. Then they ran out of material—they write maybe two songs a year. Got into a black magic thing for their videos. Already passé.”
“Isn’t that the whole point of heavy metal?”
“Yeah. I’m the one who told you that,” he reminded me. “Heavy metal will never leave you behind.”
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