He [Rishi Sunak] must eschew complex, technocratic schemes, and focus on clear retail policies aimed at his own voters. He needs to forget about appe… - Allister Heath

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He [Rishi Sunak] must eschew complex, technocratic schemes, and focus on clear retail policies aimed at his own voters. He needs to forget about appealing to those who have already made up their minds to vote for Left-wing parties, or who always back the Greens, the SNP, the Lib Dems or Labour. He must give floating voters concrete reasons why they would be better off if he is reelected.

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About Allister Heath

Allister Georges Freund Heath OBE (born 1977), is a French-born British business journalist, author and commentator. He was appointed editor of The Sunday Telegraph in April 2017.

Also Known As

Alternative Names: Allister Georges Freund Heath
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Additional quotes by Allister Heath

The PM apparently believes that he has wrong-footed Nigel Farage by calling an election for July 4; he must now make a bold offer to Reform's crucial electorate. He needs to be firm on Brexit, and highlight how Labour is bound to begin a gradual sell-out.

Politics still matters, as does leadership, vision and statecraft. By sheer will-power, Boris Johnson and his advisers have delivered a radically better deal for Britain, forcing the EU's technocratic juggernaut into a screeching u-turn. It can't be done, we were told, ad nauseam, and yet Johnson delivered, proving that he is, in fact, a statesman.

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