I do not like to repeat successes I like to go on to other things. - Walt Disney

profile take shape, which may cut across demographics, geographies, and other traditional marketing approaches. Stereotypes are those preconceived notions that every customer has of your business or industry. Guests come to Disney’s parks expecting the cast members to treat them a certain way. At the BMW dealership, customers will expect the technicians to treat them a certain way. As you identify guest stereotypes, you obtain valuable clues about their expectations. These clues help us fill in the features of the guest portrait. Finally, emotions are the feelings that customers experience throughout their contact with your organization. At Walt Disney World, guests are likely to have a wide range of emotions during their visit.

Of all of our inventions for mass communication, pictures still speak the most universally understood language.

I am interested in entertaining people, in bringing pleasure, particularly laughter, to others, rather than being concerned with 'expressing' myself with obscure creative impressions.