It is always the psychic and social grounds, brought into p… - Marshall McLuhan

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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.

Marshall McLuhan

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About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

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Native Name: Herbert Marshall McLuhan

Alternative Names: Marshall MacLuhan • Marshall Mac Luhan

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Neil Postman Northrop Frye William Gibson Friedrich Kittler J. G. Ballard

Additional quotes by Marshall McLuhan

The stock market was created by the telegraph and the telephone, and its panics are engineered by carefully orchestrated stories in the press. (p. 106)

The nuclear bomb will turn warfare into the juggling of images. (p. 360)

If the criminal appears as a nonconformist who is unable to meet the demand of technology that we behave in uniform and continuous patterns, literate man is quite inclined to see others who cannot conform as somewhat. (p. 31)

It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of huma… - Marshall McLuhan

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