So much has changed in terms of the market; the audience has so many options, and you’re reaching for all kinds of attention when you’re making a fil… - Kiran Rao

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So much has changed in terms of the market; the audience has so many options, and you’re reaching for all kinds of attention when you’re making a film. I suppose when it’s really regressive sort of messaging, and it makes hundreds of crores, it hurts. Because you had the opportunity to push the needle in some direction and you didn’t. Those are the things that sometimes bother me. Having said that, every filmmaker has their goals.