"But Rashdall is right in considering the oral man to be a barbarian. For technically the "civilized" man is, whether crude or stupid, a man of stron… - Marshall McLuhan

The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them. (p. 152)

The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.

The electronic age is a world in which causes and effects become almost interchangeable, as in music structures. (p. 99)