Second, I don’t believe you can change your life by reading another “financial freedom” book that worships IRAs, stock-market investing, and soul-suf… - M.J. DeMarco

If our friend wants to excel in an industry saturated with me-toos, he must brand and differentiate himself.

the common thread amongst the SCRIPTED sheeple is they have no meaning. Instead, hyperreality babysits — this is why we have a society addicted to Game of Thrones and whoever wins some stupid singing contest. With meaning, this shit cannot compete. Social media showboating is no longer entertaining. Sporting events — fleeting entertainment not worthy of tears or a sibling smackdown. Pop culture: who’s dating whom, who got fat, who’s styling a new bikini — a pointless insult and trivialization of your purpose

These deceptions keep Sidewalkers anchored in good company with the majority, swiping away at 2 a.m. on the couch thinking they're one click away from making millions because the Instagram dude with 500,000 followers says so.