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" "The arrangement I worked out with Fordham was that I would do my alternate service there as a conscientious objector, working with McLuhan directly during the 1967–1968 academic year and then experimenting with video for 1968–1969. It was terrific. I had an office two doors away from his. McLuhan would stop me in the hall and with great excitement tell me about a book he read the night before on the sense ratio of Russian peasants. Once he invited me into his office to talk about a paper I had written about war. He sat on this couch, spun around, lay on his back, held the paper up, read a bit from it, put it down, and continued to lie on the couch for a good hour, free-associating.
Paul Louis Ryan (1943-2013) was an American video artist and communications theorist. In 1969, he exhibited in the seminal TV as a Creative Medium show (widely regarded as one of the birth pangs of video art) at the Howard Wise Gallery and co-founded the Raindance Foundation with Frank Gillette, Michael Shamberg and Ira Schneider. While Marshall McLuhan depicted World War III in 1970 as a "guerrilla information war," in the same year Ryan wrote "Cybernetic Guerrilla Warfare" for Raindance's Radical Software journal, anticipating the subsequent development of guerrilla television in 1971.
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I find what happens is both parties speak to their party bases to win their primary elections, but what I think is necessary to have a national election worthy of being a majority party, we have to sell converts to conservatism. We have to go out and explain why our principles apply equally and universally to everybody and why our ideas are better than the alternatives.