If you don’t care about your people, they won’t care about your mission. - Kevin Kelly

If you think that something “goes without saying,” it is usually best for everyone if you just go ahead and say it.

When copies are free, you need to sell things that cannot be copied. Well, what can’t be copied? Trust, for instance. Trust cannot be reproduced in bulk. You can’t purchase trust wholesale. You can’t download trust and store it in a database or warehouse it. You can’t simply duplicate someone’s else’s trust. Trust must be earned, over time. It cannot be faked. Or counterfeited (at least for long). Since we prefer to deal with someone we can trust, we will often pay a premium for that privilege. We call that branding. Brand companies can command higher prices for similar products and services from companies without brands because they are trusted for what they promise. So trust is an intangible that has increasing value in a copy-saturated world.

if Earth is reduced to the size of a bacteria, and inspected under high-powered optics, would it seem stranger than a virus?