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" "Maps, due to their melding of scientific and artistic approaches, always involve complex interaction between the denotative and the connotative meanings of signs they contain.
Alan M. MacEachren (born 1952) is an American geographer, Professor of Geography and Director, GeoVISTA Center, Department of Geography, The Pennsylvania State University. He is known for his cross-disciplinary work in the fields of human-centered geographic visualization, scientific and , and in statistics.
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Two developments of the past four decades played crucial roles in establishing a research agenda for the study of map symbolization and design. The first was Arthur H. Robinson's dissertation (published as The Look of Maps in 1952), with its call for objective research, and the second was the adoption in the 1970s of a paradigm of cartography as communication science.
Exploring maps as representation forges important links between cartography and a variety of cognate fields concerned with this topic in its various facets (including geographical information systems [GIs] and remote sensing, as well as art, cognitive science, sociology, cognitive and environmental psychology, semiotics, and even the history and philosophy of science).
Jacques Bertin's books Semiology of Graphics and Graphics and Graphic Information Processing have been stimuli for my own thinking about the representation and analysis of geographic information. I have also used both books as core readings for graduate seminars and they have generated lively discussion and prompted innovative research. I often ask graduate students to consider how cartographic research and practice in the U.S. might be different today if the English edition of Semiology of Graphics had appeared in 1967 (when it was published in French), rather than in 1983. I know that my own work would have been dramatically different if I had encountered these ideas a decade and a half sooner.