Now, in order to execute a political commission well, it is necessary to know the character of the prince and those who sway his counsels; ... but it… - Niccolò Machiavelli

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Now, in order to execute a political commission well, it is necessary to know the character of the prince and those who sway his counsels; ... but it is above all things necessary to make himself esteemed, which he will do if he so regulates his actions and conversation that he shall be thought a man of honour, liberal, and sincere. The latter point is highly essential, though too much neglected, as I have seen more than one so lose themselves in the opinion of princes by their duplicity, that they have been unable to conduct a negotiation of the most trifling importance. It is undoubtedly necessary for the ambassador occasionally to mask his game; but it should be done so as not to awaken suspicion and he ought also to be prepared with an answer in case of discovery.