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" "Now, in order to execute a political commission well, it is necessary to know the character of the prince and those who sway his counsels; ... but it is above all things necessary to make himself esteemed, which he will do if he so regulates his actions and conversation that he shall be thought a man of honour, liberal, and sincere. The latter point is highly essential, though too much neglected, as I have seen more than one so lose themselves in the opinion of princes by their duplicity, that they have been unable to conduct a negotiation of the most trifling importance. It is undoubtedly necessary for the ambassador occasionally to mask his game; but it should be done so as not to awaken suspicion and he ought also to be prepared with an answer in case of discovery.
Niccolò Machiavelli (3 May 1469 – 21 June 1527) was an Italian political philosopher, historian, musician, poet, and romantic comedic playwright. Machiavelli was also a key figure in realist political theory, crucial to European statecraft during the Renaissance.
Biography information from Wikiquote
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Therefore it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. And I shall dare to say this also, that to have them and always to observe them is injurious, and that to appear to have them is useful; to appear merciful, faithful, humane, religious, upright, and to be so, but with a mind so framed that should you require not to be so, you may be able and know how to change to the opposite.