The gun industry has deliberately enhanced its profits by increasing the lethality -- the killing power -- of its products...The industry might have … - Tom Diaz

The gun industry offloads tremendous costs onto people who don't use its products, like a polluter dumping on a city, so it's good to force people to realize what these costs are.

The people we’re talking about, once they get into ‘I want to kill a lot of people,’ it’s not a leap for them to see that these guns are made and designed for war. And if you look at the industry advertising, that is a consistent theme.

Given the development of a whole sniper culture over the past 10 years, it was almost inevitable that some deranged person or a terrorist was going to be drawn in to acting out the sniper mentality. The sniper's motto is, 'One shot, one kill.' That's what this guy has been doing right here around our nation's capital...In order to rejuvenate its sales, the gun industry has gone out and marketed sniper rifles.