Changes don't come along in nice annual packages, so the need for strategy work is episodic, not necessarily annual. - Richard P. Rumelt

A major advancement in the strategy field is the development of models where firm heterogeneity is an endogenous creation of economic actors.

A leader’s most important job is creating and constantly adjusting this strategic bridge between goals and objectives.

Then, in 1998, I had the chance to talk with Steve Jobs after he’d come back and turned Apple around. I was there to help Telecom Italia try to do a deal with Apple, but after that business was completed I couldn’t help asking a question. “Steve,” I said, “this turnaround at Apple has been impressive. But everything we know about the personal-computer business says that Apple will always have a small niche position. The network externalities are just too strong to upset the de facto “Wintel” standard. So what are you trying to do? What’s the longer-term strategy?”