One of the greatest talents of the National Rifle Association and the gun industry has been their ability exploit high-profile events to pump up gun … - Josh Sugarmann

Across America, the firepower in the hands of gun owners of varying stripes is increasing dramatically. The reason: assault weapons. Drug traffickers are finding that assault weapons—in addition to 'standard issue' handguns—provide the extra firepower necessary to fight police and competing dealers. Right-wing paramilitary extremists, in their ongoing battle against the "Zionist Occupational Government," have made these easily purchased firearms their gun of choice. And rank and file gun aficionados—jaded with handguns, shotguns, and hunting rifles—are moving up to the television glamour and movie sex appeal of assault weapons. The growing market for these weapons—coupled with a general rising interest in the non-sporting use of firearms—has generated an industry of publications, catalogs, accessories, training camps, and combat schools dedicated to meeting its needs.

In the wake of three high-profile school shootings in one week, the last committed by an apparently law-abiding gun owner until he pulled the trigger executing five Amish schoolgirls, America will once again go through the now-predictable exercise of trying to identify any single, possible factor for these gun deaths—except for the guns themselves. On television news, anchors refer to the school shootings as “unavoidable,” as if such mass shootings are the bastard children born of hurricanes and snowstorms.

Today the NRA receives millions of dollars from online sales of ammunition, high-capacity ammunition magazines, and other accessories through the Round-Up Program, created by top NRA benefactor Larry Potterfield. Potterfield is founder and head of MidwayUSA, which claims to stock “[j]ust about everything for shooting, reloading, gunsmithing and hunting,” including ammunition and high-capacity ammunition magazines. The Round-Up Program encourages buyers to “round-up” their purchase to the nearest dollar with the difference going to the NRA.