Much of human progress has involved reducing the time and energy [and] the number of processes... to obtain the necessities of life. ...In the past f… - Barry Schwartz

Agonizing over whether your love is "the real thing" or your sexual relationship above or below par, and wondering whether you could have done better is a prescription for misery. Knowing that you've made a decision choice that you will not reverse allows you to pour your energy into improving the relationship that you have rather than constantly second-guessing it.

There was a time when I was a boy when you could get any kind of telephone service you wanted as long as it came from Ma Bell. You rented your phone, you didn't buy it. Once consequence of that... is that the phone never broke.

A large array of options may discourage customers because it forces an increase in the effort that goes into making the decision. ...[T]hinking about the attractions of some of the unchosen options detracts from the pleasure derived from the chosen one.