Typography as the first mechanization of a handicraft is itself the perfect instance not of a new knowledge, but of applied knowledge. (p. 171) - Marshall McLuhan

The classified ads (and stock-market quotations) are the bedrock of the press. Should an alternative source of easy access to such diverse daily information be found, the press will fold.

For me any of the little gestures I make are all tentative probes. That's why I feel free to make them sound as outrageous or extreme as possible. Until you make it extreme, the probe is not very efficient.

Privacy invasion is now one of biggest knowledge industries. (p. 24)