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It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these th… - Neal Stephenson
" "It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these the guys who aired the famous Super Bowl ads showing suited, blindfolded executives marching like lemmings off a cliff? Isn't this the company that even now runs ads picturing the Dalai Lama (except in Hong Kong) and Einstein and other offbeat rebels?
It is indeed the same company, and the fact that they have been able to plant this image of themselves as creative and rebellious free-thinkers in the minds of so many intelligent and media-hardened skeptics really gives one pause. It is testimony to the insidious power of expensive slick ad campaigns and, perhaps, to a certain amount of wishful thinking in the minds of people who fall for them. It also raises the question of why Microsoft is so bad at PR, when the history of Apple demonstrates that, by writing large checks to good ad agencies, you can plant a corporate image in the minds of intelligent people that is completely at odds with reality.
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About Neal Stephenson
Neal Town Stephenson (born 31 October 1959) is an American writer, known primarily for his science fiction works in the postcyberpunk and chemical generation genres with a penchant for explorations of society, mathematics, currency, and the history of science.
Biography information from Wikiquote
Also Known As
Birth Name:
Neal Town Stephenson
Alternative Names:
Stephen Bury
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Additional quotes by Neal Stephenson
He had some measure of the infuriating trait that causes a young man to be a nonconformist for its own sake and found that the surest way to shock most people, in those days, was to believe that some kinds of behavior were bad and others good, and that it was reasonable to live one's life accordingly.
"And yet viewing several depictions of even an imaginary city, is enlightening in a way," Leibniz said. "Each painter can view the city from only one standpoint at a time, so he will move about the place, and paint it from a hilltop on one side, then a tower on the other, then from a grand intersection in the middle — all in the same canvas. When we look at the canvas, then, we glimpse in a small way how God understands the universe — for he sees it from every point of view at once. By populating the world with so many different minds, each with its own point of view, God gives us a suggestion of what it means to be omniscient."
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Ares always reemerges from the chaos. It will never go away. Athenian civilization defends itself from the forces of Ares with metis, or technology. Technology is built on science. Science is like the alchemists' uroburos, continually eating its own tail. The process of science doesn't work unless young scientists have the freedom to attack and tear down old dogmas, to engage in an ongoing Titanomachia. Science flourishes where art and free speech flourish.
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