Upon this a question arises: whether it be better to be loved than feared or feared than loved? It may be answered that one should wish to be both, b… - Niccolò Machiavelli

... Whoever becomes master of a city accustomed to live in freedom and does no destroy it, may reckon on being destroyed by it. For if it should rebel, it can always screen itself under the name of liberty and its ancient laws, which no length of time, nor any benefit conferred will ever cause it to forget; and do what you will, and take what care you may, unless the inhabitants be scattered and dispersed, this name, and the old order of things, will never cease to be remembered...

CHAPTER VI
Concerning New Principalities Which Are Acquired By One's Own Arms And Ability

LET no one be surprised if, in speaking of entirely new principalities as I shall do, I adduce the highest examples both of prince and of state; because men, walking almost always in paths beaten by others, and following by imitation their deeds, are yet unable to keep entirely to the ways of others or attain to the power of those they imitate. A wise man ought always to follow the paths beaten by great men, and to imitate those who have been supreme, so that if his ability does not equal theirs, at least it will savour of it. Let him act like the clever archers who, designing to hit the mark which yet appears too far distant, and knowing the limits to which the strength of their bow attains, take aim much higher than the mark, not to reach by their strength or arrow to so great a height, but to be able with the aid of so high an aim to hit the mark they wish to reach.

The people, as Cicero says, may be ignorant, but they can recognize the truth and will readily yield when some trustworthy man explains it to them.