The alphabet is an aggressive and militant absorber and tra… - Marshall McLuhan

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The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show. (p. 56)

Marshall McLuhan

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About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

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Native Name: Herbert Marshall McLuhan

Alternative Names: Marshall MacLuhan • Marshall Mac Luhan

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Technologies themselves, regardless of content, produce a hemispheric bias in the users.

By phonemic transformation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.

The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show. (p. 56) - Marshall McLuhan

About Marshall McLuhan

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