<b>Playboy</b>: Have you ever taken LSD yourself? <b>McLUHAN</b>: No, I never have. I'm an observer in these matters, not a participant. - Marshall McLuhan

On the cultural plane, however, there is no uniform corresponding tendency.” (Somervell, I.267) This is like the voice of the literate man, floundering in a milieu of ads, who boasts, “Personally, I pay no attention to ads.” The spiritual and cultural reservations that the oriental peoples may have toward our technology will avail them not at all. The effects of technology do not occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance. The serious artist is the only person able to encounter technology with impunity, just because he is an expert aware of the changes in sense perception.

In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point. (p. 125)

A typewriter is a means of transcribing thought, not expressing it.