He listened to their opinions, stated his own, and supported them with reasons; and from his being constantly occupied with such meditations, it resu… - Niccolò Machiavelli

Le più caritative persone che sieno sono le donne, e le più fastidiose. Chi le scaccia, fugge e fastidii e l'utile; chi le intrattiene, ha l'utile ed e fastidii insieme. Ed è 'l vero che non è el mele sanza le mosche.

A prince, as I have said before, sooner becomes hated by being rapacious and by interfering with the property and with the women of his subjects, than in any other way. From these, therefore, he should abstain. For so long as neither their property nor their honour is touched, the mass of mankind live contentedly, and the prince has only to cope with the ambition of a few, which can in many ways and easily be kept within bounds.

A prince is despised when he is seen to be fickle, frivolous, effeminate, pusillanimous, or irresolute, against which defects he ought therefore most carefully to guard, striving so to bear himself that greatness, courage, wisdom, and strength may appear in all his actions. In his private dealings with his subjects his decisions should be irrevocable, and his reputation such that no one would dream of overreaching or cajoling him.

For, besides what has been said, it should be borne in mind that the temper of the multitude is fickle, and that while it is easy to persuade them of a thing, it is hard to fix them in that persuasion