One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to tak… - Charles A. Reich

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One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.

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About Charles A. Reich

Charles Alan Reich (20 May 1928 – 15 June 2019) was an American legal and social scholar and a Professor at Yale Law School famous as the author of the 1970 paean to the 1960s counterculture and youth movement, The Greening of America.

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Alternative Names: Charles Alan Reich
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There were various kinds of direct action in the nineteen-sixties: the Civil Rights movement, in which minorities realized that nobody would do anything for them, that they had to do things for themselves; the women's movement, in which women realized they themselves had to do something about their rights; the environmental movement; and other social movements. The point is that people could not get what they wanted through the system — they had to get it directly. It is no wonder that what began as an idealistic concern for those who were deprived of their rights led to a great deal of selfishness by those who were not deprived. And here lies the affinity between the radicalism of the nineteen-sixties and the conservatism of the nineteen-eighties. Both grew from the same soil: They are different responses to the same problem.

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