Cram them full of non-combustible data, chock them so damned full of 'facts' they feel stuffed, but absolutely 'brilliant' with information. Then the… - Ray Bradbury

It was a small town by a small river and a small lake in a small northern part of a Midwest state. There wasn't so much wilderness around you couldn't see the town. But on the other hand there wasn't so much town you couldn't see and feel and touch and smell the wilderness. The town was full of trees. And dry grass and dead flowers now that autumn was here. And full of fences to walk on and sidewalks to skate on and a large ravine to tumble in and yell across. And the town was full of...

Boys.
And it was the afternoon of Halloween.
And all the houses shut against a cool wind.
And the town was full of cold sunlight.
But suddenly, the day was gone.
Night came out from under each tree and spread.

My favorite writers have been those who’ve said things well. I used to study Eudora Welty. She has the remarkable ability to give you atmosphere, character, and motion in a single line. In one line! You must study these things to be a good writer. Welty would have a woman simply come into a room and look around. In one sweep she gave you the feel of the room, the sense of the woman’s character, and the action itself. All in twenty words. And you say, How’d she do that? What adjective? What verb? What noun? How did she select them and put them together? I was an intense student.

Now let's take up the minorities in our civilisation, shall we? Bigger the population, the more minorities. Don't step on the toes of the dog-lovers, the cat-lovers, doctors, lawyers, merchants, chiefs, Mormons, Baptists, Unitarians, second-generation Chinese, Swedes, Italians, Germans, Texans, Brooklynites, Irishmen, people from Oregon or Mexico. The people in this book, this play, this TV serial are not meant to represent any actual painters, cartographers, mechanics anywhere. The bigger your market, Montag, the less you handle controversy, remember that!