In English we have noticed twenty-five consonant and about twenty vowel phonemes. Although individual pronunciations may differ, the phonemic habits … - John Rupert Firth

A western scholar must de-europeanize himself, and, in view of the most universal use of English, an Englishman must de-Anglicize himself as well.

Meaning... is to be regarded as a complex of contextual relations, and phonetics, grammar, lexicography, and semantics each handles its own components of the complex in its appropriate context.

The study of such words as work, labour, trade, employ, occupy, play, leisure, time, hours, means, self-respect, in all their derivatives and compounds in sociologically significant contexts during the last twenty years would be quite enlightening. So would the study of words particularly associated with the dress, occupations, and ambitions of women, or the language of advertising, especially of quackery, entertainments, food, drink, or of political movements and propaganda.