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mktg case study #3: mktg shampoo PICK A RANDOM CHEMICAL IN YOUR PRODUCT AND HEAVILY PROMOTE ITS PRESENCE. WHEN YOUR CUSTOMERS SEE “NOW WITH BENZOETHY… - Max Barry
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PICK A RANDOM CHEMICAL IN YOUR PRODUCT AND HEAVILY PROMOTE ITS PRESENCE. WHEN YOUR CUSTOMERS SEE “NOW WITH BENZOETHYLHYDRATES!” THEY WILL ASSUME THAT THIS IS A GOOD THING.
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About Max Barry
Max Barry (born 18 March 1973) is an Australian novelist, short-story writer and essayist. His books include Syrup, Jennifer Government, and Company.
Also Known As
Alternative Names:
Maxx Barry
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Testlandia
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Violet
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“Tough day?” General Li said.
John sighed. “Just a couple of Liaisons making trouble. Things were much simpler when I didn’t have to listen to other people, Li. Democracy is a pain in the ass.”
Li sat. “In the military, we have always had a healthy disrespect for democracy.”
“I can see why,” John said. “All right. Now let’s talk about tanks.”
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