[W]hen it came to the iWatch, also a name that Apple didn't own, Apple walked away from it and instead launched the Apple Watch. Certainly, no risk o… - Rob Enderle

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[W]hen it came to the iWatch, also a name that Apple didn't own, Apple walked away from it and instead launched the Apple Watch. Certainly, no risk of litigation, but the product's sales are a fraction of what they otherwise might have been with the proper name and branding.

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About Rob Enderle

Rob Enderle (born July 27, 1954) is an American technology analyst who has worked for EMS, ROLM, IBM, Dataquest, GiGa, and Forrester, before founding The Enderle Group.

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Apple has recently done more with the tablet format with the iPod Touch and iPhone then any other vendor but the jury is still largely out on this format with challenging devices from RIM, Palm, and Google often showcasing that keyboards are necessary.

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