Some stories, Mr.Whitter would say, you tell them and you use them up. Other stories, they use you up. p288 - Chuck Palahniuk

Some stories, you use up. Others use you up.

You turn up your music to hide the noise. Other people turn up their music to hide yours. You turn up yours again. Everyone buys a bigger stereo system. This is the arms race of sound You don't win with a lot of treble. This isn't about quality. It's about volume. This isn't about music. This is about winning. You stomp the competition with the bass line. You rattle windows. You drop the melody line, and shout the lyrics. You put in foul language and come down hard on each cussword. You dominate. This is really about power.

The joke is, we all have the same punchline.

That's how a scary story works. It echoes some ancient fear. It recreates some forgotten terror. Something we'd like to think we're grown beyond. But it can still scare us to tears. It's something you'd hoped was healed.