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Beware clarity. A man speaking to you in clear language is clearly using obsolete ideas. - Marshall McLuhan
" "Beware clarity. A man speaking to you in clear language is clearly using obsolete ideas.
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About Marshall McLuhan
Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.
Biography information from Wikiquote
Also Known As
Native Name:
Herbert Marshall McLuhan
Alternative Names:
Marshall MacLuhan
•
Marshall Mac Luhan
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Additional quotes by Marshall McLuhan
Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth. One of the merits of motivation research has been the revelation of man's sex relation to the motorcar. (p.46)
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