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In 1974 the Federal Trade Commission finally began to catch up with the dairy industry. Specifically, the FTC issued a "proposed complaint" against t… - Frank Oski
" "In 1974 the Federal Trade Commission finally began to catch up with the dairy industry. Specifically, the FTC issued a "proposed complaint" against the California Milk Producers Advisory Board and Cunningham and Walsh, its advertising agency. In the complaint they charged that the dairymen's campaign to stimulate milk sales constituted false, misleading, and deceptive advertising. The dairy industry was shocked. After all, what had they done other than to proclaim that "Everybody Needs Milk?" The public has heard that line for years. This time the FTC wasn't buying the slogan. They couldn't. Too much scientific evidence had been accumulated which indicated that people didn't need milk and, in fact, that it could be harmful to your health.
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About Frank Oski
Frank Aram Oski (June 17, 1932 – December 7, 1996) was an American pediatrician. After holding several faculty positions at medical schools, he spent several years as the chair of pediatrics at Johns Hopkins School of Medicine. He was the founder and editor of the journal Contemporary Pediatrics, and he edited one of the most widely read textbooks in pediatrics.
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Frank Aram Oski
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F. A. Oski
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In general, most animals are exclusively breast-fed until they have tripled their birth weight, which in human infants occurs around the age of one year. In no mammalian species, except for the human (and the domestic cat), is milk consumption continued after the weaning period. Calves thrive on cow milk. Cow milk is for calves.
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