Because the costs of transmission are nonnegligible, even situations which are basically certain become uncertain for the individual; the typical eco… - Kenneth Arrow

The only rational defense of what may be termed a liberal position, or perhaps more precisely a principle of limited social preference, is that it is itself a value judgment. In other words, an individual may have as part of his value structure precisely that he does not think it proper to influence consequences outside a limited realm. This is a perfectly coherent position, but I find it difficult to insist that this judgment is of such overriding importance that it outweighs all other considerations. Personally, my values are such that I am willing to go very far indeed in the direction of respect for the means by which others choose to derive their satisfactions.

The problem of measuring utility has frequently been compared with the problem of measuring temperature. This comparison is very apt. Operationally, the temperature of a body is the volume of a unit mass of a perfect gas placed in contact with it (provided the mass of the gas is small compared with the mass of the body). Why, it might be asked, was not the logarithm of the volume or perhaps the cube root of the volume of the gas used instead? The reason is simply that the general gas equation assumes a particularly simple form when temperature is defined in the way indicated. But there is no deeper significance.

The terms of trade with the outside world should not be regarded as freely given to the firm. In a world with a large number of commodities, even knowing the prices of relevant commodities involves the costly acquisition of certain kinds of information.