It is frequently insufficient to identify the motives that guide our conduct, or that shape our attitudes and our thinking, just by observing vaguely… - Harry Frankfurt

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It is frequently insufficient to identify the motives that guide our conduct, or that shape our attitudes and our thinking, just by observing vaguely that there are various things we want. That often leaves out too much. In numerous contexts, it is both more precise and more fully explanatory to say that there is something we care about.