Nobody can doubt that the entire range of applied science contributes to the very format of a newspaper. But the headline is a feature which began wi… - Marshall McLuhan

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With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

Man in the electronic age has no possible environment except the globe and no possible occupation except information-gathering.