The grotesque irony? The National Shooting Sports Foundation locale. They’ve taken the lead in working to rebrand assault weapons as modern sporting … - Josh Sugarmann

Today's National Rifle Association is essentially a de facto trade association masquerading as a shooting sports foundation. So the NRA does the bulk of lobbying for the industry. You know, you hear the NRA talking about their opposition to an assault weapons ban, their opposition to raising the age for the purchase of a long gun from 18 to 21 years of age. And they try to frame it in terms of freedom and history and, you know, sort of the sacred nature of firearms.
Well, the reality is that's bad for the industry to pass those laws. If you ban assault weapons, that wipes out what they rely on as a recent profit center. If you raise the age for purchase of a long gun, which includes assault rifles, then you add three more years to the timeframe before a young person can buy a gun. So it's very important to understand the political battle in terms of the interests of the industry and in terms of marketing.

Yesterday Connecticut gunmaker Sturm, Ruger & Co. announced an “Inaugural Special“ for high-capacity ammunition magazines for its Mini-14 rifles, a weapon nicknamed the “poor man’s assault rifle.” According to Ruger:
From November 4, 2008 to January 20, 2009, fans of the Ruger Mini-14 Target Rifles and Mini-14 Ranch Rifles, both chambered for .223 Remington, can purchase Ruger manufactured 20-round magazines (regularly priced at $39.95) for only $29.95. This special offer is only available through the Ruger On-line Store. Please note that these magazines are not available where state or local regulations limit magazine capacity to less than 20 rounds.

Our nation mourns once again a horrific loss of life that should be unthinkable, yet is becoming routine. Assault weapons, like the AR-15 style weapon used in yesterday’s attack, are military bred firearms designed for a specific purpose: to kill as many people as possible in as short an amount of time as available. Mass shooters utilize guns like the AR-15 because of their specific anti-personnel design characteristics. We cannot talk about effective solutions to stopping these types of attacks without addressing the tools that make them possible. Until assault weapons and high-capacity ammunition magazines are banned, these attacks will continue to threaten our public life and define our nation.