A set of global values in keeping with human nature and dignity need to be identified and developed. - Nayef Al-Rodhan

What makes our existence meaningful is highly subjective and ultimately determined by sustainable neurochemical gratification.

Focusing purely on extremism, whether in the Arab-Islamic world or the West, will not alleviate the root causes of tensions between members of different cultures. It will only alienate those who do not recognise themselves in those stereotypes, and generate fear and misunderstanding.

Addictive drugs misuse the brain’s existing pre-programming, activating reward mechanisms and extreme feelings of pleasure. When stimulated, the brain’s pleasure centres emit signals to repeat the behaviour. In this sense, the brain is pre-programmed to feel good.