The “natural magic” of the camera obscura anticipated Hollywood in turning the spectacle of the external world into a consumer commodity or package. … - Marshall McLuhan

Literate man, civilized man, tends to restrict and to separate functions, whereas tribal man has freely extended the form of his body to include the universe. (p. 117)

PLAYBOY: A Columbia coed was recently quoted in Newsweek as equating you and LSD. “LSD doesn’t mean anything until you consume it,” she said. “Likewise McLuhan.” Do you see any similarities?

Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)