In a recent report, one of ten college graduates (graduates!) thought Judge Judy was on the Supreme Court.13 Intelligence? - M.J. DeMarco

People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life? Reflect back to our producer/consumer dichotomy. Consumers are selfish. They demand to know is “what’s in it for me!” To succeed as a producer, surrender your own selfishness and address the selfishness of others.

The problem in these instances is mediocre comfort — enough of it that it prevents you from getting up off the nail. The nice car, the regular paycheck, the fun weekend of football games — all of it keeps you at the poker table with the same strategy, the same bets, and the same cards. In the end, nothing changes but the passage of time. At some point, you have to decide: What’s more important? Your UNSCRIPTED dreams? Or watching the Yankees third game on a ten-game home stand? Your long-term happiness? Or your drunken stupors at the lake on Saturday afternoon?

ஒரே விஷயத்தையே திரும்பத் திரும்பச் செய்து கொண்டிருந்துவிட்டு வித்தியாசமான விளைவுகளை எதிர்பார்ப்பது என்பது வடிகட்டிய முட்டாள்தனம்.