Rabelais offers a vision of the future of print culture as a consumer's paradise of applied knowledge. (p. 167) - Marshall McLuhan

Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.

In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate, in depth, in the consequences of our every action. It is no longer possible to adopt the aloof and dissociated role of the literate Westerner. (p. 4)

The typographic lore of school children points to the gap between the scribal and typographic man. (p. 103)