Language is metaphor in the sense that it not only stores but translates experience from one mode into another. Money is metaphor in the sense that i… - Marshall McLuhan

There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...

The future masters of technology will have to be lighthearted and intelligent. The machine easily masters the grim and the dumb. (p. 55)

We begin again to structure the primordial feelings...from which 3000 years of literacy divorced us. We begin again to live a myth. (p. 17)