When the imagination and willpower are in conflict, are antagonistic, it is always the imagination which wins, without any exception. - Émile Coué

Contrary to the generally accepted theory the will is not the invincible force it is claimed to be; in fact, whenever imagination and will come into conflict it is always imagination that triumphs. Try to do something while you are repeating: "I cannot do it," and you will see this truth confirmed. The mere idea of inability to accomplish a thing paralyzes the will power.

Auto-suggestion is disconcerting in its simplicity. To the uninitiated, auto-suggestion or self-mastery is likely to appear disconcerting in its simplicity. But does not every discovery, every invention, seem simple and ordinary once it has become vulgarized and the details or mechanism of it known to the man in the street? Not that I am claiming autosuggestion as my discovery. Far from it, auto-suggestion is as old as the hills; only we had forgotten to practice it, and so we needed to learn it all over again.

People may wonder why I am content to prescribe such a general and apparently vague formula as "Every day, in every way, I am getting better and better" for all and every ailment. The reason is, strange as it may seem, that our subconscious mind does not need the details. The general suggestion that everything "in every way" is going well is quite sufficient to set up the procedure of persuasion which will carry its effects to the different organs and improve every function. I have had remarkable demonstration of this in the course of my long teaching and experiments. Time and again I have seen patients cured, not only of the particular disease for which they sought relief, but also of minor disabilities which they had almost forgotten.