The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohes… - Marshall McLuhan

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The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.