Real change comes from identity and self — not from interim motivations jump-started by books or YouTube binging. Basically, you have to BE what you … - M.J. DeMarco

Whether you owe $45,000 for your awesome BMW or for student loans, debt steals freedom and forces indentured time.

Thou shalt not invest in a needless business. Thou shalt not trade time for money. Thou shalt not operate on a limited scale. Thou shalt not relinquish control. Thou shalt not let a business startup be an event over the process.

about jobs, bosses, or unpaid electric bills. Freedom is fantastic. Yet my lifestyle is not “normal.” Like wealth, society, through its “Get Rich Slow” mandates, has defined “normal” for you. Normal is waking at 6 a.m., working eight hours at a tolerated job Monday through Friday, save 10%, and repeat for 50 years. Normal is to buy everything on credit. Normal is to believe the illusion that trusting Wall Street and their cohorts will make you rich. Normal is to believe that a faster car and a bigger house will make you happy. You’re conditioned to accept normal based on society’s corrupted definition of wealth, and because of it, normal itself is corrupted. Normal is modern-day slavery.