It is important only to remember that the 'choice of goals and the formulation of policy cannot in any case be separate decisions. - Kenneth R. Andrews

Corporate strategy is the pattern of major objectives, purposes, or goals and essential policies and plans for achieving those goals stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be. In a changing world it is a way of expressing a persistent concept of the business so as to exclude some possible new activities and suggest entry into others.

We now move to what they ought to do — from the viewpoint of various leaders and segments of society and their own standards of right and wrong. Ethics, like preference, may be considered a product of values.

There is no way to divorce the decision determining the most sensible economic strategy from the personal values of those who make the choice.