The hierarchy problem is the elephant in the room. ... And it originally showed up in the context of doublet–triplet splitting problem. - Nima Arkani-Hamed

Whether in physics and mathematics or in the humanities, when something really finally works, it has a certain perfection to it, a feeling of inevitability, like it was so completely obvious all along, and it couldn't be any other way.

... nature has very few good ideas — it recycles them in subtle and interesting ways, over and over again — and it's our job to understand how that works.

This is the best few tens of billions years in the history of the universe to do cosmology.