And demotivators can push us into self-criticism. If you wa… - B. J. Fogg

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And demotivators can push us into self-criticism. If you want to cut down on calories, putting a note on your fridge that says, STOP! YOU’RE OVERWEIGHT would certainly be demotivating, but it’s also demoralizing. We change best by feeling good, not by feeling bad, so make sure your attempts at demotivating behavior don’t morph into guilt trips.

B. J. Fogg

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Native Name: Brian Jeffrey Fogg

Alternative Names: BJ Fogg • Brian J. Fogg

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James Clear Darren Hardy Benjamin P. Hardy Gary W. Keller Justin Skycak

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Location is the most important factor when you pair Anchors and new habits.

When you are designing a new habit, you are really designing for consistency. And for that result, you’ll find that simplicity is the key. Or as I like to teach my students: Simplicity changes behavior.

You select one of your aspirations, then come up with a bunch of specific behaviors that can help you achieve your aspiration.

And demotivators can push us into self-criticism. If you want to cut down on calories, putting a note on your fridge that says, STOP! YOU’RE OVERWEIG… - B. J. Fogg

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