A product lowers the cost of doing something and eventually, customers will figure this out and buy the stuff in big volume, but they're not going to… - Andy Kessler

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A product lowers the cost of doing something and eventually, customers will figure this out and buy the stuff in big volume, but they're not going to buy yet. You've got to have real conviction to step up and own this kind of company-you're staring over the edge of the waterfall, not sure when the growth is going to start.

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About Andy Kessler

Andy Kessler (born 1958) is an author of books on business, investing and technology. Mr. Kessler also worked as an investment manager from 1996 to 2001 as a principal of Velocity Capital Management.

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